My Great Story: Integrated Communications Campaign for Greater Understanding on Migration Issues - Pilot in the Philippines

With migration gaining an increasing media coverage across the world, it is evident that awareness raising and promotion of good understanding of migration is increasingly important. It is recognised that very often, prejudice, discrimination, anti-migrant sentiment and xenophobia are often originated from misconception and lack of understanding about realities of migration and people on the move for various reasons. Even in the Philippines, the world’s major migrant worker-sending country, there is an evident gap or disconnect between migrants and general public (those who are not migrants).

Piloting in the Philippines, the proposed project aims to bridge this gap by increasing awareness of Filipino people on migration related issues. It will be done by an integrated communications campaign named ‘My Great Story’, which is centered around enhanced social media contents and supported by interactive public events. Illustrating realities of migrants and the environments they live in, the ‘My Great Story’ theme aims to bring forward personal accounts and experiences of migrants, internally displaced persons (IDPs), the people on the move, and convey them to the wider public in an engaging way.